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Magazines cash in on royal enagagement

Grazia and Hello realease special editions dedicated to the announcement of the royal engagement

Popular lifestyle weekly Hello! brought out a special edition dedicated to the announcement of the royal engagement of Prince William and Kate Middleton.
The magazine came out with a second issue last week, priced at its regular £2, which is on newsstands from 19 November.
With the lives and loves of the UK's royal family holding as much curiosity and attraction for Britons as it did in the 80s, lifestyle, society as well as celebrity magazines do not want to miss any opportunity to cash in on the royal engagement.
It is only the second time in Hello!'s 22-year history that the magazine has had two issues out in the same week, with the first being a special Michael Jackson issue on the Friday of the week he died last year.
Charlotte Stockting, publisher of Hello!, said the magazine will tap a whole new vista of advertisers ranging from jewellery to dressmakers segment as it covers the story of William and Kate's trip down the aisle.
Grazia magazine, from the stable of Bauer Media, would focus on the fashion element of the story, in particular what Kate is going to wear and how she will be styled at the wedding, while Conde Nast's The Lady would focus on "the social changes that the marriage represents".
Nicholas Coleridge, managing director of Condé Nast, claims that Vogue, Brides and Tatler will be the three primary sources for insider information and comment and thus they would be well-positioned to reap the greatest rewards in terms of circulation boost and advertising lift.


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No, David Cameron’s speech was not “left wing”

Come on, guys.

There is a strange journalistic phenomenon that occurs when a party leader makes a speech. It is a blend of groupthink, relief, utter certainty, and online backslapping. It happened particularly quickly after David Cameron’s speech to Tory party conference today. A few pundits decided that – because he mentioned, like, diversity and social mobility – this was a centre-left speech. A leftwing speech, even. Or at least a clear grab for the liberal centre ground. And so that’s what everyone now believes. The analysis is decided. The commentary is written. Thank God for that.

Really? It’s quite easy, even as one of those nasty, wicked Tories, to mention that you actually don’t much like racism, and point out that you’d quite like poor children to get jobs, without moving onto Labour's "territory". Which normal person is in favour of discriminating against someone on the basis of race, or blocking opportunity on the basis of class? Of course he’s against that. He’s a politician operating in a liberal democracy. And this isn’t Ukip conference.

Looking at the whole package, it was actually quite a rightwing speech. It was a paean to defence – championing drones, protecting Britain from the evils of the world, and getting all excited about “launching the biggest aircraft carriers in our history”.

It was a festival of flagwaving guff about the British “character”, a celebration of shoehorning our history chronologically onto the curriculum, looking towards a “Greater Britain”, asking for more “national pride”. There was even a Bake Off pun.

He also deployed the illiberal device of inculcating a divide-and-rule fear of the “shadow of extremism – hanging over every single one of us”, informing us that children in UK madrassas are having their “heads filled with poison and their hearts filled with hate”, and saying Britain shouldn’t be “overwhelmed” with refugees, before quickly changing the subject to ousting Assad. How unashamedly centrist, of you, Mr Prime Minister.

Benefit cuts and a reduction of tax credits will mean the Prime Minister’s enthusiasm for “equality of opportunity, as opposed to equality of outcome” will be just that – with the outcome pretty bleak for those who end up losing any opportunity that comes with state support. And his excitement about diversity in his cabinet rings a little hollow the day following a tubthumping anti-immigration speech from his Home Secretary.

If this year's Tory conference wins the party votes, it’ll be because of its conservative commitment – not lefty love bombing.

Anoosh Chakelian is deputy web editor at the New Statesman.