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Magazines cash in on royal enagagement

Grazia and Hello realease special editions dedicated to the announcement of the royal engagement

Popular lifestyle weekly Hello! brought out a special edition dedicated to the announcement of the royal engagement of Prince William and Kate Middleton.
The magazine came out with a second issue last week, priced at its regular £2, which is on newsstands from 19 November.
With the lives and loves of the UK's royal family holding as much curiosity and attraction for Britons as it did in the 80s, lifestyle, society as well as celebrity magazines do not want to miss any opportunity to cash in on the royal engagement.
It is only the second time in Hello!'s 22-year history that the magazine has had two issues out in the same week, with the first being a special Michael Jackson issue on the Friday of the week he died last year.
Charlotte Stockting, publisher of Hello!, said the magazine will tap a whole new vista of advertisers ranging from jewellery to dressmakers segment as it covers the story of William and Kate's trip down the aisle.
Grazia magazine, from the stable of Bauer Media, would focus on the fashion element of the story, in particular what Kate is going to wear and how she will be styled at the wedding, while Conde Nast's The Lady would focus on "the social changes that the marriage represents".
Nicholas Coleridge, managing director of Condé Nast, claims that Vogue, Brides and Tatler will be the three primary sources for insider information and comment and thus they would be well-positioned to reap the greatest rewards in terms of circulation boost and advertising lift.