Former editor of men's magazines Loaded and GQ James Brown has been snapped up by Reader's Digest to write a column called 'Reasons to be Cheerful' for the magazine.
Brown, whose most recent venture is online project Sabotage Times, joins chef Marco Pierre White and BBC Radio 2 DJ Stuart Maconie, also columnists at Reader's Digest.
The December issue of the magazine will feature the first such column contributed by Brown.
Elaborating the reasons for bringing Brown on board, Reader's Digest editor Gill Hudson said, "He's a great, engaging writer, with amazing ideas and brilliant insights, and fits perfectly with how we're transforming the magazine to make it more contemporary, relevant and entertaining than ever."
Brown said Reader's Digest was "quite simply, the biggest magazine in the world".
"In my 20s I wrote for NME and created Loaded, in my 30s I edited GQ and created Jack, and so in my 40s writing for Reader's Digest and running my own digital publishing venture Sabotage Times just seems right. The column is about enjoying yourself, simple as that," he added.