US magazines sell more ad pages this year

Ten-fold increase from 2009

Ninety nine of the 149 monthly magazines published in the US have registered a nearly ten-fold increase in the number of advertisement pages from last year, according to latest data released by the Media Industry Newsletter.

As compared to last year, when the magazines registered miserable numbers, with only 10 of the 150 monthlies up in advertisement pages, this year there was guarded optimism toward continued improvement in 2011.

Vogue was placed on top of the ad-page growth chart by MIN, as it sold 318 more ad pages than last year. For the first time last year, Elle had outsold it in the ad-page race.

People Stylewatch also had a record-breaking advertising year as each issue since March was up by double-digit percentages. The magazine published its largest issue ever in September with 135 ad pages.

Elle and Elle Décor from the Hachette Filipacchi stable also added 190 and 288 ad pages respectively this year while Harper's Bazaar and Marie Claire of Hearst Magazines were placed on the fourth and fifth slots of MIN's top 10.

Other magazines in the top ten of ad-sales improvements included Real Simple, InStyle, and Parenting.