Bauer to launch TV version of Mother & Baby magazine on online parenting portal/

Company continues to extend its brands across multiple platforms

Bauer Media is to launch an online TV version of its Mother & Baby parenting magazine on parenting portal askmum.co.uk.

Askmum.co.uk is the online version of its printed magazines Mother & Baby and Pregnancy & Birth.

Mother & Baby TV, launching January, will feature videos about parenting issues, including breastfeeding, vaccinations, bathing, weaning and car safety.

M&B will produce a set of 20 three-minute videos to be broadcast on the new channel, which will address issues about parenting with a view to guide new parents. The videos will also be syndicated to video sites such as YouTube and social networks including Facebook.

French food brand Danone, which has signed a partnership deal with the new channel, will also feature the channel's content on its infant websites

Bauer continues to extend its brands across multiple platforms, as it launched fashion channel Grazia TV, in partnership with cosmetics brand Estée Lauder in September. Last week, the company launched Bauer Access, a new programme connecting advertisers with its editors and producers to forge new commercial and content partnerships