Show Hide image

Bauer Media folds up Max Power magazine

Custom car magazine to cease regular publication after February.

Bauer Media will end regular publication of its custom car title Max Power after its February issue and axe the accompanying website, the publisher has announced.

The last issue of the magazine, which was launched in 1993, will go on sale January 12 and will be a "fitting celebration of Max Power's colourful, loud and irreverent history, within a collectible super-sized issue celebrating modifying past and present".

Bauer added that it intended to "keep the brand alive" in the future with a series of "one shot" publications and special issues.

The Bauer management was looking to re-deploy six of the staff who have been affected following the cessation of the publication and was exploring opportunities for them elsewhere within the company.

The title, which held a series of annual Max Power Live events until 2007, has since seen a steep decline in its circulation and readership
Max Power's average circulation was 20,589, according to Audit Bureau of Circulations figures for January to December last year.