A new quarterly magazine dedicated to coverage of basketball for fans in the UK went on sale this week.
MVP is published by Response London and distributed through WH Smith, as well as via subscription and online sales, with a cover price of £3.50.
Editor Greg Tanner said: "We want to provide a stylish, quality product that will stand out on the shelves and appeal to basketball fans in the UK as well as abroad."
"Our mission is for MVP to feature some of the best writing around, as well as showcasing the greatest photography. And we believe it offers advertisers a perfect outlet to target the young urban market - as well as the wider basketball community."
MVP's creative director is Jake Green and the designer is Harry Adams.
This story first appeared in the Press Gazette.