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Atlantic November issue single-highest revenue earner in 153 years

US-based news and analysis magazine saw a 60 per cent surge in ad pages and a 95 per cent gain in ad

US-based news and analysis magazine The Atlantic has revealed that its November 2010 issue is the single-highest revenue earner in the publication's 153-year history.

The latest issue of the magazine, featuring "Brave Thinkers", saw a 60 per cent surge in ad pages and a 95 per cent gain in ad revenues over November 2009 - which also had an annual on the same theme.

In the issue, The Atlantic profiles 19 individuals "who are taking a substantial risk-to their reputations, their careers, even their lives -- for a big idea."

The issue has customised and unconventional ad units, including a multiple cover execution by Dow and a gatefold by Buick.

The magazine, owned by Washington DC-based Atlantic Media Company, has also reported growth in ad revenues of its digital operations. For the first six months of 2010, TheAtlantic.com and sister site TheAtlanticWire.com have reported a 166 per cent increase compared with the same period in 2009.