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Modern Bride returns as bridal products brand

Condé Nast are bring back the magazine in partnership with JC Penney.

Modern Bride, the US bridal magazine which folded last year, is being brought back as a bridal products brand by publisher Condé Nast in partnership with JC Penney.

The department store plans to use the Modern Bride concept for a range of bridal products targeting customers aged 25-34 years, including a fine jewellery line to be launched in February next year.

JC Penney chief Myron Ullman was reported as saying that Condé Nast's "deep understanding" of the bridal market and "valuable direct connection to potential customers" would allow the retailer to cater to customers who will appreciate the Modern Bride name.

Financial terms of the deal have not been disclosed.

Condé Nast shut down a number of its US titles during the recession in 2009, including Modern Bride, its sister title Elegant Bride, and Gourmet, among others. Gourmet was revived in digital format this year.