New Internationalist magazine, the 37-year-old Oxford-based international publication reporting on world poverty and inequality is going in for a glossy revamp, the Guardian reports.

The move follows focus group findings that the magazine was "too dense" and "too depressing" for many readers.

The revamp also reflects analysis by NI's newly hired consultant Peter Jackson - former editor of the Sunday Times magazine and the head of Rupert Murdoch's European magazine empire, the report adds.

The magazine's editors have insisted that NI, which is known for its radical, campaigning stance on a range of issues, is not "dumbing down or selling out" in this attempt to appeal to younger readers.

According to the Guardian, NI hopes to cover the cost of the relaunch through savings and a projected increase in advertising revenue. It will also hike its cover price from £3.95 to £4.45.

The publication works on a not-for-profit model and has no fixed head - members of the editorial team lead each issue by turns. It has more than 45,000 subscribers worldwide and offices in countries including Canada, Australia and New Zealand.