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National Magazine considering £100m stake in BBC titles

The US publisher of Cosmopolitan and Good Housekeeping called the prospect "exciting".

The chief executive of the National Magazine Company has said that the publisher is considering buying a £100m-plus majority stake in BBC's magazine arm which has been put up for sale.

Arnaud de Puyfontaine revealed the plan in an interview with the Daily Telegraph.

De Puyfontaine also said the company plans to reduce dependence on traditional above-the-line advertising and paid-for circulation from their current share of 85 per cent of the business.

He envisions that by 2015, half of their business would be generated by revenues coming from digital, events, data mining, e-commerce, transactions, below the line and ancillary revenues.

According to the Telegraph, De Puyfontaine, who described the prospect of investing in the BBC titles as "exciting", has a record of having built up magazine companies into sizeable businesses.

The BBC's titles that have invited investment include Lonely Planet, Radio Times and Gardener's World.

National Magazines, owned by the US-based publishing major Hearst, celebrates its centenary in the UK this year. It publishes well known magazines including Cosmopolitan and Good Housekeeping.