Zoo editor replaced following columnist controversy

It is claimed that the decision to replace Tom Etherington is not directly related to the controvers

Lads' magazine Zoo has promoted its acting editor Damien McSorley, replacing editor in chief Tom Etherington, following a controversy surrounding the magazine's advice columnist Danny Dyer, reports the Guardian.

Dyer advised a man who had written to him regarding his ex-girlfriend, to "cut his ex's face." The incident almost resulted in legal action. Dyer's column was later cancelled from the Bauer Media-owned magazine.

Etherington's exit is reportedly not directly linked to the Dyer episode. According to the parent company's men's lifestyle division managing director Geoff Campbell, the former editor recently decided to move back to Sydney, Australia.

Etherington said he had a fantastic time editing Zoo over the last year and returning home was a very tough decision to make.

"However, the magazine is in great shape with a strong team behind it and I'm more than happy to leave Zoo in Damien's capable hands," he added.
McSorley moved from rival Nuts in November 2008, to join Zoo as deputy editor.

Zoo, along with its contemporaries in the sector, has seen steep declines in circulation. Sales were down by 27.9 per cent in the first-half of 2010, from the same period last year.