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Vogue and Wired UK to launch on iPad in November

Condé Nast managing director predicts that 40 per cent of future sales will come through digital pla

Condé Nast UK will later this year make its debut on the iPad with specially formulated editions of its flagship magazines Vogue and Wired.

The launches will mark the next phase of the company's digital development, managing director Nicholas Coleridge said today, as he predicted that up to 40 per cent of future sales could eventually come through digital platforms.

The December issues of Vogue and Wired will be launched on the iPad in early November, each as a "one-off" to help the publisher learn about the new device ahead of further digital launches throughout 2011.

The luxury magazine publisher will take its first foray into mobile publishing with its men's titles GQ next month by launching as an app on the iPhone later in the year along with also launching an iPhone app for weddings title, Brides.

Senior executives from Condé Nast outlined the planned launches this morning in a briefing to journalists, colleagues and media buyers about the publisher's ongoing digital strategy at London's Royal Institution.

Coleridge told the briefing that by the end of the year the publisher would have launched 36 iPad and iPhone versions of its magazine titles as the company looked to integrate its digital and print operations further.

Print and digital editorial teams were being mixed, Coleridge said, to "join the dots across our business", and the company had increased cross-platform ad sales - he said.

Revenue from cross-media sales was up 62 per cent year on year, Coleridge said, and now accounted for a fifth of revenue while digital ad sales had increased 32 per cent despite difficult trading conditions.

Coleridge predicted that in 15 years time Condé Nast would have a thriving print and digital business with around 30/40 per cent of its sales coming through the iPhone, iPad or similar devices as it doubled the number of brands it has in the digital marketplace.

Albert Read, Condé Nast general manager, said the November iPad launches in the UK followed the launch of Wired, GQ and Vanity Fair on the device in the US.
More than 100,000 purchases of the iPad version of Wired had been made since launch earlier this year, he said, and the company would soon launch an iPad version of the New Yorker.

The UK iPad launches, Read said, would be built using the Adobe platform but should be seen as "work in progress".

Read said that video, 360 degree images, slideshows and product tours would all feature in the iPad versions.

Condé Nast is also planning to complete a revamp of all its magazine websites in the next six months with Tatler next in line for a facelift.

The piece appeared originally in Press Gazette

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Labour tensions boil over at fractious MPs' meeting

Corbyn supporters and critics clash over fiscal charter U-turn and new group Momentum. 

"A total fucking shambles". That was the verdict of the usually emollient Ben Bradshaw as he left tonight's Parliamentary Labour Party meeting. His words were echoed by MPs from all wings of the party. "I've never seen anything like it," one shadow minister told me. In commitee room 14 of the House of Commons, tensions within the party - over the U-turn on George Osborne's fiscal charter and new Corbynite group Momentum - erupted. 

After a short speech by Jeremy Corbyn, shadow chancellor John McDonnell sought to explain his decision to oppose Osborne's fiscal charter (having supported it just two weeks ago). He cited the change in global economic conditions and the refusal to allow Labour to table an amendment. McDonnell also vowed to assist colleagues in Scotland in challenging the SNP anti-austerity claims. But MPs were left unimpressed. "I don't think I've ever heard a weaker round of applause at the PLP than the one John McDonnell just got," one told me. MPs believe that McDonnell's U-turn was due to his failure to realise that the fiscal charter mandated an absolute budget surplus (leaving no room to borrow to invest), rather than merely a current budget surplus. "A huge joke" was how a furious John Mann described it. He and others were outraged by the lack of consultation over the move. "At 1:45pm he [McDonnell] said he was considering our position and would consult with the PLP and the shadow cabinet," one MP told me. "Then he announces it before 6pm PLP and tomorow's shadow cabinet." 

When former shadow cabinet minister Mary Creagh asked Corbyn about the new group Momentum, which some fear could be used as a vehicle to deselect critical MPs (receiving what was described as a weak response), Richard Burgon, one of the body's directors, offered a lengthy defence and was, one MP said, "just humiliated". He added: "It looked at one point like they weren't even going to let him finish. As the fractious exchanges were overheard by journalists outside, Emily Thornberry appealed to colleagues to stop texting hacks and keep their voices down (within earshot of all). 

After a calmer conference than most expected, tonight's meeting was evidence of how great the tensions within Labour remain. Veteran MPs described it as the worst PLP gathering for 30 years. The fear for all MPs is that they have the potential to get even worse. 

George Eaton is political editor of the New Statesman.