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Fashion magazines' September ad sales up

Big rises across major titles are encouraging for the industry.

Advertising sales for the September issues of fashion magazines, a significant economic yardstick in the industry, have shown improving figures.

Publishers of 12 out of the top 15 fashion and beauty magazines have reported selling more ad-pages than the previous year for their September editions, which are brought at a time when designers launch new fashions and automakers display new models, says the Wall Street Journal.

The New York Times reports that Condé Nast's fashion title, Vogue, saw its number of ad-pages go up 24 per cent to 532 pages, while Glamour's ad-pages rose 57 per cent to 241. W and Bon Appetit also saw their number of pages rise more than 30 per cent, while Details saw a 23 per cent fall.

Ad-pages at Hearst's Harper's Bazaar grew 12 per cent to 302, and Marie Claire grew 11 per cent to 156. But Cosmopolitan reported a half-page ad decline.

Elle magazine, by Hachette Filipacchi, reported an 18 per cent rise to 382 ad-pages for September.

The figures come amid an overall recovery in the magazine industry after a two-year low.