Women's mags see rise in readership figures

Grazia and New see an increase in readership, while Hello! and Nuts are among those losing readers.

Women's magazines Grazia and New have managed to increase their readership, although most others recorded a decline between October 2009 and March 2010, according to the latest National Readership Survey (NRS) figures, Mediaweek has reported.

Northern & Shell's New magazine had an average issue readership of 673,000. This was up 15 per cent year-on-year from 587,000 readers in the six-month period. Bauer Media's Grazia was up 10 per cent year on year from 511,000 to 565,000.

Celebrity gossip magazine Hello! as well as Bauer's women's mag That's Life! both recorded a 17 per cent drop. The two magazines lost 305,000 and 163,000 readers, respectively.

In the general weekly segment, the UK-based IPC Media's Nuts fell 15 per cent while fellow lads weekly Zoo, published by Bauer Media, dropped nine per cent.

In the general monthly category, Sky Magazine - which is delivered to all Sky TV subscribers - had a readership during the six-month period of 7,477,000, but dropped by 2 per cent from its previous year's figure of 7,606,000.