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Conde Nast and Parade team up to publish food mag

Magazine will be distributed in 100 US newspapers serving up recipes and food articles.

Taking advantage of the recent surge in food advertising, Condé Nast and the Parade magazine are teaming up to launch Dash, a food magazine which will feature as inserts in US newspapers and also as a website.

Dash will serve articles on food and recipes to a mainstream audience, especially suburban women with children, reports The New York Times.

The new magazine aims to utilise the massive 81.2 per cent hike in ad spending this year by food companies such as Heinz, Hershey, Kraft and Smucker, as demonstrated by data from the Kantar Media unit of WPP.

The print version of Dash will be circulated in about 100 newspapers having a total readership of eight million, starting February next year. It will also provide editorial content on food for those newspapers. The online version of the magazine,, will launch in September this year.

Other media companies that are reportedly looking to hop on to the gravy train of the booming food advertising market include the Reader's Digest Association, Martha Stewart Living Omnimedia, and the team of Hearst Corporation and Scripps Networks Interactive