Glamour mag in tie-ups to extend brand

Women's fashion mag will partner with a dating site and will sell a line of jewellery beginning in A

The magazine Glamour has announced that it is partnering with a dating site and a book publisher as well as launching its own jewellery line to expand the brand further.

The Conde Nast women's fashion publication has signed a two-year deal with online dating site Match.com to create a dating service called Glamour Matchmaker.

Glamour will earn an unspecified percentage of the revenue from customers who sign up for match.com through glamour.com.

It has also tied up with book publisher Hyperion to bring out three books in the next three years. The first book will be written by Glamour's editor-in-chief Cindi Leive and her team. The other two books include "Jake's Laws", inspired by the magazine's Jake column on dating, and "30 Things Every Woman Should Have and Should Know By the Time She's 30," written by a Glamour columnist.

Glamour will also start selling its own line of jewellery on the online shopping network HSN from August.