The adult magazine Penthouse is opening its latest club in Myrtle Beach in South Carolina on 1 June.
The magazine's parent company and publisher FriendFinder Networks hopes the new club will help revamp the Penthouse's image and add additional licensing value to the brand. It describes "The Penthouse Club Myrtle Beach" as being an exotic, erotic restaurant and bar for today's couples and singles.
Penthouse is struggling with falling revenues due to availability of free porn on the internet. It already has clubs in a host of locations such as London, New York, Moscow, Philadelphia and Houston.