London-based media planning and buying agency Arena BLM has rebranded itself as Arena Media, online media and marketing website Mad reported on Wednesday.

Under the new brand, Arena is aligning the UK operations of the Arena Media Network with its overseas counterparts. Its digital arm BLM Quantum will be renamed as Arena Quantum.

Steve Booth, chief executive officer of Arena Media, said the rebranding will help the media agency brace for the next phase of development.

The agency has clients such as Domino's Pizza, Legal & General, the Mirror Group, ESPN, Tesco Personal Finance, Thomas Cook and T-Mobile.

The global communications group Havas owns Arena Media.