Dooley's launches glossy magazine

The creamy liqueur brand has launched a UK magazine called Toffee Times.

The magazine is aimed at 24 to 40 year old women and features lifestyle tips and current trends, recession-beating food and cocktail recipes and competitions for theatre tickets and weekend breaks, reports the drinksbusiness.com.

As part of its direct marketing drive, cream liqueur brand has distributed the first issue of the magazine to one million households. Karen Fowler, the UK brand manager for Dooley's, said it was an exciting step for Dooley's and could be the first issue of a permanent magazine.