Seven Squared takes over Guardian ad supplements

Guardian News and Media is to outsource production of its commercially-funded supplements, microsite

The work is currently undertaken by in-house department Guardian Creative which comprises 48 staff. A Guardian spokesperson said it was too early to say whether jobs would go as a result of the move, but they said a voluntary redundancy scheme is ongoing which Guardian Creative staff have been invited to apply for.

Guardian Creative will continue to produce "promotional publications" in-house, including the award-winning pocket-size "Guides to" booklets.

GNM said in a statement that Guardian Creative will "retain editorial control of all commercial publications".

GNM director of consumer media Adam Freeman said in a statement: "Seven Squared Publishing is a large, well-established customer publisher, which produces publications of the highest quality. Partnering with Seven Squared will enhance Guardian Creative's existing editorial and creative output, providing a more flexible and responsive publishing service and give clients greater access to innovative content solutions. The move will also enable Guardian Creative to provide a more cost effective and variable business model to GNM, as part of our cost review."

Dominic Ponsford writes for Press Gazette.

By Dominic Ponsford

Dominic Ponsford is editor of Press Gazette