The current affairs magazine has over 240,000 fans on the social network page and plans to integrate it with the economist.com site.

The new social network activity is part of the online campaign the Economist launched last year to appeal to the young reader and double its young readership.

A quiz called Well Red on global current affairs and a game that lets users act as a trader of commodities are part of the new activity.

Ron Diorio, VP of product and community development at the Economist, revealed that the magazine gets more comments on its Facebook page than on its main site. He said the magazine is keen on encouraging readers to contribute without having to sign up.