Mag editor exposes "cash for comment" culture

Former deputy entertainment editor Toby McCasker of Australia's Zoo Weekly has claimed he was fired

McCasker posted on a Facebook page part of an internal email sent by the publicist of a video-game developer to the staff of the Australian magazine for a positive news report.

The publicist of the game developer wrote to a magazine staffer that the new title was one of the biggest games released by the company and urged that McCasker's article on the game should reflect the same.

The post on the social networking site was pulled off and McCasker was dismissed from the magazine. The deputy entertainment editor had received two prior warnings about similar behaviour.