The campaign, the aim of which is to publicise Businessweek's relaunch as the Bloomberg Businessweek, will also feature print and online ads across national publications. The advertising will use space on taxies, and free samples of the revamped magazine will be distributed.
Financial news and data provider Bloomberg purchased the US business title last year from McGraw-Hill. It has undergone a comprehensive redesign and its masthead has been rebranded as Bloomberg Businessweek.
The price of the weekly title will remain £4.99 per issue, but the average number of pages has been increased to 66 from 54. Editor Josh Tyrangiel said the revamped Businessweek will be more colourful and contemporary and will focus on international stories.