BPM, part of the Trinity Mirror group, would be using the resources of its monthly lifestyle magazine to start its paper that will compete with media entrepreneur Chris Bullivant's new newspaper Birmingham Press.

BPM, which publishes the Birmingham Mail, Coventry Telegraph and Birmingham Post is eager to protect its hold on the local market. Bullivant expects his quasi-paid-for title to sell around 5,000 copies and will deliver 20,000 free copies to upmarket suburbs such as Harborne and Moseley.