Readership falls for lad mags, rises for Grazia, OK!

The readership for weekly lad magazines Nuts and Zoo fell sharply in the second half of last year, a

While IPC's Nuts readership fell by 26 per cent, Bauer Media's Zoo faced a 24 per cent fall.

The monthlies of both the publications were also affected. IPC's Loaded fell 19 per cent and Bauer's FHM was down 15 per cent.

Grazia, Bauer Media's fashion magazine, recorded a rise of 17 per cent, while Bella saw a fall of 21 per cent. OK! recorded a 7 per cent rise while Hello! suffered a 13 per cent drop in readers.

IPC's Ideal Home and Bauer's Empire posted better readership growth while women's glossy Red an IPC weekly television guide TV Easy saw a drop in readership.