The protest group accused the London grocery chain of openly promoting the sale and display of "lads' magazines" such as Zoo, Nuts, FHM and the Sun within the view and reach of young children.

The protestors placed lads magazines in paper bags and wrote slogans on them, such as "This magazine is sexist, don't buy it", "Women are human too", and "This magazine promotes violence against women."

Object fights against the sexual objectification of women in the media and popular culture.