Camel cigarettes ad campaign draws flak for targeting teen girls

Campaign launched in 2007 stands accused of targeting teen girls in a study published in the daily U

The report said the pink Camel No.9 ads, which were run in magazines such as Vogue, Cosmopolitan and Glamour, are more popular among girls aged between 12 and 16. Camel has defended itself by arguing that about 85 per cent of the readers of such magazines are over 18 years of age.

The daily's report said promotional giveaways that accompanied the campaign -- including flavoured lip balm, cell-phone jewellery, and pink purses -- seemed to target young girls. According to the study, about 22 per cent of teen girls said the Camel ads were their favourite.

 

 

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