Paula Deen's sons launch new food mag

Jamie and Bobby Deen, sons of celebrity chef and restaurateur Paula Deen, have launched the first is

The magazine promotes cooking at home.

The quarterly, published by Hoffman Media, features about 100 recipes. The Deens said the magazine aims to get men into the kitchen and promote family dinners.

The magazine also features easy recipes that appeal to bachelors.

"There's nothing more manly than taking a role in the traditional day-to-day responsibilities that a typical stay-at-home mom handles. Cooking has such an effect on women," the Deens said.