Practical Parenting magazine goes online
Australian media giant Pacific Magazines launches website.
Magazine editor Mara Lee said the site is a one-stop-shop for parenting information and advice, featuring expert advice, photo sharing, recipes, competitions and readers' blogs about parenting.The website, practicalparenting.com.au, will be integrated into the Yahoo!7 network. Yahoo!7 and Pacific Magazines will sell the online advertisements.
The website will compete with findbababysitter.com and motherandbaby.com, that are run by rival Australian publishers Fairfax and ACP Magazines respectively. According to market research company Roy Morgan Research, Practical Parenting magazine has 106,000 readers.