The magazine will have articles about jewellers on London's Green Street, bridal jewellery, and jewellery-making procedures. It will carry contributions from leading industry experts such as the Platinum Guild International, the London Assay office and the World Gold Council.

About 60,000 copies of the magazine will be distributed free across Canary Wharf and residential districts in west Essex. The magazine will also appear as a supplement in Asian bridal magazines.

Discover Jewellery is the first magazine to published by South Asian jewellers in east London. It is expected to help promote British jewellery design as well as retailers on Green Street in the run-up to the 2012 London Olympics.