W is a monthly American fashion magazine published by the New York-based Advance Publications which owns Conde Nast and Fairchild Publications.
The editors currently working on both W and Fairchild's fashion magazine Women's Wear Daily (WWD) will now work exclusively for Women's Wear Daily.
W will also have an editor-in-chief in the next few months. The move allows Fairchild to focus on its core business-to-business publications and related businesses, Townsend said.
W's advertising sales had fallen 45.8 per cent in 2009 to $1.9m.