The new monthly will be priced at five leva.
The first issue will come out in Bulgaria in April and feature a 36-page special on Bulgaria's US World Cup 1994 accomplishments. The 1994 World Cup was Bulgaria's best performance in international football.
About 70 per cent of the magazine will feature British football, with the remaining focussing on football in Bulgaria. Initially, the magazine will be launched with a circulation of 10,000.
The 15-year-old British magazine, which published its 150th edition in February 2007, is published by Haymarket Consumer Media in ten languages worldwide.