Editor-in-chief Lesley Jane Seymour said: "The logo is elegant and open, allowing the celebrity photography to really pop, and the tagline speaks exactly to who our reader is: a woman interested in substantive issues of politics, work, money and health, who also wants to look great."

More, launched in September 1998, focuses on women's beauty, fashion, health, career and finance. The magazine is published ten times a year by Meredith Corporation and has a circulation of 1.5 million.