Canada’s The Mark announces investors

Amidst a flurry of experiments by media companies over new business models, the Canadian start-up we

The investment in the company is led by Innovation Grade Capital, Thunder Road Capital and Venture Communications. The Mark is similar to the US-based Huffington Post. It sources content from a group of unpaid contributors. In addition, it employs 12 full time and 10 part-time staff, 80 per cent of whom are on the editorial side.

Talking about the web magazine's plans, CEO Jeff Anders said that The Mark is currently good in politics but looking to grow in other areas such as business, arts and sports. He added that the immediate plans were to expand the site's multimedia options for the web magazine's contributors.

Lead investor David Ceolin said that The Mark's content-based services have a scalable and sustainable revenue potential.