Reader's Digest announces Sweden's trusted brands

The UK consumer magazine Reader's Digest has published its survey list of Sweden's most trusted bran

The report revealed that the Swedish people trust Swedbank for banking, Kellogg's for breakfast cereal and Canon for taking photographs.

Swedish white goods maker Electrolux is the favourite appliance brand while Nokia is the most trusted mobile phone brand in the country.

The survey was conducted through mail between August and October 2009. Respondents were allowed to choose one brand per category. The brand which got the most number of votes in the country was voted as the 'most trusted brand'.

The 'Reader's Digest Trusted Brands' report is an annual consumer survey of 23,000 people in 16 European countries. It names the brands that Europeans trust the most in their respective countries in 20 product categories.