The yellow badge, also referred to as a Jewish badge, was a cloth patch that the Jews had to sew on their outer garments to mark them as Jews in public during the Nazi persecution.
The magazine's flyer, given out on streets to oppose a proposed new license for some breeds, displayed a pit bull puppy wearing a yellow star with the word "bad" inscribed in it. It was pictured sitting next to a labrador puppy, alongside the headline: "What differentiates us?"
Wuff publisher Gerald Poetz told the Austria Press Agency that the magazine did not intend to make the link with the Nazi persecution of the Jews. The magazine replaced the symbol with a red badge.
Jewish community official Raimund Fastenbauer said that the original flyer lacked taste and was done to attract attention.