The publishing company will spend £500,000 for the promotional campaign.

The month-long campaign will be launched at 49 football grounds across the UK, starring characters from the magazine's new comic strip Striker.

Other new features include a sporting column which will reveal the comic side of the week's sporting news and a fashion section called 10 Must Haves of the Week.

The revamp of the magazine with 900,000 readers comes after rival German publishing firm Bauer Media announced it will revamp its For Him Magazine titles and shake off its lad's magazine reputation.