Commencing with the March issue, the company intends to make an initial print run of 25,000 copies of FIGHT! UK as it expands its presence in the country. The magazine will launch with a full sales and operational staff within the UK.
FIGHT! Magazine, a division of Bluff Media, was launched in 2007 under the guidance of Donovan Craig, who is also the president and editor-in-chief. The company claims that FIGHT! enjoys the largest print run of any monthly MMA magazine in the US.
In October 2009, FIGHT! expanded its operations with the creation of a multimedia outfit called FIGHT! Media. Recent developments include an aggressive internet strategy, including a re-launched website. A new video division will also create a number of radio, TV, and film projects which will be announced later in 2010.