Edcon launches fashion magazine

South African retailer Edcon has launched Legit mag, a new fashion magazine for shoppers who visit i

The magazine will be distributed every quarter to about 100,000 frequent Legit shoppers. The new title is being published by The Publishing Partnership (TPP).

A recent market survey has identified 16 to 24 year olds as the biggest consumers of magazines in South Africa.

Says Ocean Ngobeni, Legit's brand manager, "Legit mag readers are women aged between 18 and 23 who look for fashion inspiration and advice on new style trends. Readers can expect fashion forecasts and news about what celebrities are wearing from the magazine."