Logitech appoints a new president

Will Bracken Darrell be a "change agent" for the Swiss tech company?

Logitech's offices in Morges, Switzerland.
Logitech's offices in Morges, Switzerland.

The Swiss consumer technology company Logitech International has appointed Bracken Darrell as its new president, effective 9 April 2012.

Darrell, who joins the company from Whirlpool Corporation, will report to the company’s chairman and CEO, Guerrino De Luca, and will be responsible for research and development, sales and marketing, manufacturing, the supply chain, IT, human resources and legal functions.

De Luca said: "Bracken Darrell and Logitech are an excellent match. [He] has a proven track record in highly successful global companies, with experience in operations, product innovation, marketing, service and brand management. He is a change agent, having driven innovation and transformation for iconic consumer brands."

The company’s finance organisation and LifeSize division will continue to report to De Luca until 1 January 2013, when Darrell will succeed him as CEO.

De Luca added: "Bracken brings a passion for keeping the consumer at the heart of decisions as well as a fresh perspective on our business. The board of directors and I believe that [he] is the right individual to drive our company to renewed profitable growth and I am thrilled to work with him on his transition from president to CEO."

At Whirlpool Corporation, Darrell has been serving as executive vice-president and president of its EMEA division.

Prior to joining Whirlpool, he spent 12 years at Procter & Gamble, most recently as president of Braun globally, and five years with General Electric Company, as general manager of the consumer home service for GE Appliances. Before this, Darrell was with PepsiCo and Arthur Anderson.

Darrell said: "I’m very excited to take on this role. Logitech’s strong history of innovation, design, and leadership in this space makes it extremely compelling to me. I’ve been a fan of Logitech products for years, so I’m eager to join Guerrino in driving the company toward renewed growth and increased profitability."