Sol Campbell in action for England during Euro 2008. Photograph: Getty Images.
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Sol Campbell is wrong - for most England fans, race is irrelevant

When it comes to choosing an England captain, fans are more likely to have a biased opinion based on club colours than skin colour.

The former England footballer Sol Campbell believes he was prevented from captaining his country more often because of the colour of his skin. He told the Sunday Times: “I don’t fit the FA’s image of an England captain. I’d done enough to be captain. I’ve asked myself many times why I wasn’t. I keep coming up with the same answer. It was the colour of my skin”. Campbell argues that both the FA and most England fans prefer the captain of the national side to be white. “I don’t think it will change because they don’t want it to, and probably the majority of fans don’t want it, either. It’s all right to have black captains and mixed-race in the under-18s and under-21s but not for the full side. There is a ceiling and although no one has ever said it, I believe it’s made of glass.”

Campbell’s views reflect the amount of prejudice and abuse that he has faced in his career. Though he is straight, the player faced significant amounts of homophobic abuse, which the game was much slower to crack down on than racist monkey chants. The arguments about who should have been England captain when in the late 1990s are inevitably subjective. But there is little evidence of an FA “glass ceiling”. After all, Campbell was himself selected to be captain of the full side, and at a younger age than any England captain, except Bobby Moore. Paul Ince and Rio Ferdinand were also England captains in this era, with little public discussion or controversy of this. The Sunday Times’s front-page story reported that he captained England on only that occasion, though Campbell captained England three times in his 70 appearances, as was corrected in the final editions. By chance, Sir Bobby Charlton was also captain three times in his 106 games, which shows that any England team will usually contain many potential leaders. Campbell’s experience probably had more to do with the choices of England managers than with an FA policy. He was asked to captain the side twice, when very young, by Glenn Hoddle in 1998. But Hoddle was forced to resign early the next year and his successors chose other players.

Whatever the merits of the choices that England managers, or the FA made, Campbell is on weakest ground in suggesting that most England fans would prefer a white captain to a black captain. This seems extremely unlikely. The vast majority of England fans see nothing remarkable in our multi-ethnic football team or its leadership. The question of whether you could be black and equally English was a publicly contested issue in the late 1970s and into the 1980s. When Viv Anderson first put on the England shirt as a full international in 1978, and Paul Ince first captained the team in 1993, it was worth marking the breaking of a glass ceiling. The racists were probably in a minority even in the 1980s. The problem was that a vocal National Front-associated group of extremists dominated the England travelling support, to the extent that they put everybody else off. When John Barnes scored that crazy, mazy goal in Brazil’s Maracanã stadium in 1984 to put England two-nil up, the NF contingent in the stadium chanted one-nil. But the nation watching at home knew the real score – and celebrated the goal.

By the time that Campbell or Ferdinand were leading England out, the idea of a non-white captain went unremarked – because it had become enough of a norm for us to barely notice. We don’t discriminate over the race of our sporting heroes. At the last Olympics, three-quarters of people rejected the notion that we should cheer more loudly for British-born Team GB athletes to those who had come to this country to wear our flag. At least that proportion would find the idea of a race bar on picking the England captain bizarre. This goes for Englishness outside the stadium too. Sometimes liberals wonder and worry about whether English remains a racially exclusive category, even though British identity is more inclusive. But this is an idea that most people in England reject. There is still a sizeable minority – of one in five - who say it is very (12 per cent) or fairly (10 per cent) important to be white to be English. But most say it does not matter at all, as YouGov polling for British Future has shown. France did have a rather tortuous and embarrassing debate about whether the Republic of equality and fraternity should have a policy to make sure there weren’t too many black players in the national team. Such a conversation would struggle to get off the ground in England today and would be laughed out of court in the post-match phone-ins. Most England fans will want the team, and the captain, chosen on merit. Football being a matter of opinion, of course fans will argue about who the best captain should be. When it comes to choosing an England captain, most of us are now rather more likely to have a biased opinion based on club colours – who plays for the teams we support, or that we love to loathe – than skin colour.

Sunder Katwala is director of British Future and former general secretary of the Fabian Society.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA