Bribes for breastfeeding: Why is a woman's personal choice made so difficult?

Breasts are not a self-contained, independent milk bar that a mother merely happens to have located on the front of her body. Breastfeeding is something a woman makes a choice to do.

When it comes to bribes for breastfeeding, it seems I got my timing all wrong. It’s three years since I last breastfed and apparently the £200 worth of high street shopping vouchers awarded to mothers taking part in a new research project can’t be awarded retrospectively. It’s a shame, since as MP Charlotte Leslie helpfully points out, said mothers could even spend the vouchers on “fags and booze” (think of the post-breastfeeding shindig you could have!). Anyhow, I’ve clearly missed the boat on this one and will have to look out for something else (presents for pushing? Gifts for gestating? The possibilities are endless).

Like many people, I have my concerns about this project. I’ve nothing against vouchers or breastfeeding but putting the two together does not, to my mind, make sense. It reduces the complex reasons why a mother may not breastfeed to the assumption that she’s clearly not bothered, at least not until someone waves a few Poundland vouchers under her nose. While I realise some of these vouchers will be going to women who need them, it disturbs me to think that they will be withheld from women with similar needs who fail to toe the line. I worry that if breastfeeding becomes, in essence, paid (however poorly) some women will feel unbearable pressure to continue regardless of how they and their babies are responding. I worry about abusive partners exerting pressure on women to get their vouchers. I worry about how progress will be monitored and how intrusive such monitoring could be. I also wonder why such a radical scheme is being proposed when the usual, tried-and-tested methods of support are being withdrawn. Beyond all this, however, I wonder what this says about our attitude towards women and their bodies that we will bribe them to perform biological functions that they should be free to opt out of. 

I have no problems with breastfeeding itself; I would do it again, but that would be my choice. What bothers me is how little acknowledgement is given to how personal a decision this is and to the degree to which breastfeeding compromises ownership of one’s own body. It’s a compromise that I, as an individual, wanted to make but I can’t help feeling the overwhelming pressure on women to breastfeed – regardless of their feelings and circumstances – disregards their individuality and their needs.

Breastfeeding does not begin and end with the act itself. Breasts are not a self-contained, independent milk bar that a mother merely happens to have located on the front of her body. As long as you are lactating you are subject to the rhythms of your baby, regardless of whether you are the primary carer or have other responsibilities. Any time spent away means either miserably expressing in public toilets or being punished with painful engorgement and leaking. When you are unwell you will feel pressured to avoid all medication, “just to be on the safe side”.  The clothes you wear will be dictated by “ease of access” principles. Your sex life may suffer (not because, as is often suggested, we are just too squeamish around breasts, but because sex is weird, we all have our preferences and suddenly getting let-down while getting down to it might not be an individual’s idea of fun).

I realise all of these things will strike some people as minor issues but the discomfort and inconvenience affect people differently according to their circumstances. It’s not good enough to say “it is always worth it for the sake of your child”. As far as I’m concerned, this kind of thinking sits neatly alongside the view that pregnancy is an inconvenience, abortion a lifestyle choice and a caesarean a posh woman’s indulgence. It’s the belief that women’s bodies have a purpose without context. It is dehumanising.

I’m sure breastfeeding is made much more difficult than it needs to be. Not only is the already inadequate supply of practical support via health visitors, midwives and breastfeeding counsellors under threat, but our attitude towards bare female flesh is characterised by a mix of salaciousness and prudishness that makes breastfeeding in public contentious when it should be a perfectly natural thing to see. There is, however, a clear difference between supporting, enabling and judging.

There is something badly wrong with the way in which any discussion of breastfeeding brings up crass stereotypes, with lactating Primrose Hill Polly Fillers played off against ignorant formula fiends who need bribes in order to make them do the right thing. The debate is crammed with classist assumptions, something which the voucher proposal only exacerbates. The truth is, new mothers need help for a wide variety of reasons and financial support should not be contingent on making a choice that has such a personal impact.

In Expecting Better Emily Oster notes that when it comes to pregnancy, good decision-making is rejected in favour of recommendations which focus on data alone without considering the personal pluses and minuses which “may result in different decisions for different people”. The same is true, I think, when it comes to recommendations on how mothers should feed their babies. Increasing the pressure to breastfeed rather than creating the conditions in which mothers feel happier to opt in sets a damaging precedent. By all means give mothers the means to purchase the things they need but let them nurture their babies in the way that is best for them.

Breastfeeding does not begin and end with the act itself. Photo: Getty

Glosswitch is a feminist mother of three who works in publishing.

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Labour to strip "abusive" registered supporters of their vote in the leadership contest

The party is asking members to report intimidating behaviour - but is vague about what this entails. 

Labour already considered blocking social media users who describe others as "scab" and "scum" from applying to vote. Now it is asking members to report abuse directly - and the punishment is equally harsh. 

Registered and affiliated supporters will lose their vote if found to be engaging in abusive behaviour, while full members could be suspended. 

Labour general secretary Iain McNicol said: “The Labour Party should be the home of lively debate, of new ideas and of campaigns to change society.

“However, for a fair debate to take place, people must be able to air their views in an atmosphere of respect. They shouldn’t be shouted down, they shouldn’t be intimidated and they shouldn’t be abused, either in meetings or online.

“Put plainly, there is simply too much of it taking place and it needs to stop."

Anyone who comes across abusive behaviour is being encouraged to email validation@labour.org.uk.

Since the bulk of Labour MPs decided to oppose Labour leader Jeremy Corbyn, supporters of both camps have traded insults on social media and at constituency Labour party gatherings, leading the party to suspend most meetings until after the election. 

In a more ominous sign of intimidation, a brick was thrown through the window of Corbyn challenger Angela Eagle's constituency office. 

McNicol said condemning such "appalling" behaviour was meaningless unless backed up by action: “I want to be clear, if you are a member and you engage in abusive behaviour towards other members it will be investigated and you could be suspended while that investigation is carried out. 

“If you are a registered supporter or affiliated supporter and you engage in abusive behaviour you will not get a vote in this leadership election."

What does abusive behaviour actually mean?

The question many irate social media users will be asking is, what do you mean by abusive? 

A leaked report from Labour's National Executive Committee condemned the word "traitor" as well as "scum" and "scab". A Labour spokeswoman directed The Staggers to the Labour website's leadership election page, but this merely stated that "any racist, abusive or foul language or behaviour at meetings, on social media or in any other context" will be dealt with. 

But with emotions running high, and trust already so low between rival supporters, such vague language is going to provide little confidence in the election process.