Maximum efficiency at maintaining professional standards

Alice O'Keeffe's "Squeezed Middle" column.

The computer screen is swimming in front of my eyes. I pull together every fibre of mental strength to finish my sentence: “. . . streamlining the governance structures of the organisation for maximum . . .” For maximum what? Accountability? Efficiency? Cabbage? Impact! Impact. Phew.

This is my first attempt to work since baby Moe was born. Isla, a former colleague who now has a high-up job in the arts, has asked me to help write an annual report. I get a decent day rate and I can do it from home. If I don’t mess it up, there may be more work forthcoming.

This is a cheering prospect, as we are crazily broke. My clothes are actually threadbare: the other day, I was chatting to some rather stylish mothers outside Larry’s nursery and only realised when I got home that my jeans had ripped right across the arse – and not in an on-trend way. Also, the fateful day on which we will have to renew the car insurance is looming. So I am definitely not in a position to look a gift horse in the mouth.

The problem is that baby Moe is still not sleeping properly. For a reason I have not yet managed to identify, he wakes up several times a night and often howls for more than an hour before, equally inexplicably, popping his thumb into his mouth and drifting off again. I have ruled out hunger, illness and teething. Cuddles work but only temporarily. Even Calpol seems to be losing its magic.

I am trying to implement a draconian sleep-training regime but it is difficult when you are so exhausted that you would gladly pawn your own grandmother for an unbroken four hours. Last night was particularly bad. At one point, I found myself semiconscious on the floor, with Moe draped across my face.

Anyway, here I am, a Writing and Editing Professional. I’m still in my pyjamas, yes, and smeared with porridge, maybe, but I’m nevertheless the Solution To All Your Editorial Needs.

“Er, I think he needs a feed.” Curly pokes his head around the door. He has been trying to keep Moe quiet in the other room so I can concentrate. I stagger across the room, crashland on the sofa and take Moe in my arms. As he suckles away, a delicious wave of relaxation sweeps over me. I lean my head back and close my eyes, just for a moment, until . . . “Babe, I’m sorry, I’ve gotta go.” Curly has his hand on my shoulder. I wrench my head from the cushions and stare at him uncomprehendingly. Go? But his course doesn’t start until seven. And I’ve only got to page three of the report. And the deadline is tomorrow. “I’m sorry. I didn’t want to wake you up.”

He strokes my head. Moe, who after this marathon nap will definitely be awake all night, nuzzles innocently into my armpit. “Perhaps you should tell them you can’t do this work. You’re not ready.”

“I can’t pull out now!” I disentangle myself and run wildly back to my desk, my hair a mess. “I’ve committed . . . my reputation . . . have some standards . . . I’m a professional!”.

Alice O'Keeffe's "Squeezed Middle" column appears weekly in the New Statesman magazine.

Alice O'Keeffe is an award-winning journalist and former arts editor of the New Statesman. She now works as a freelance writer and looks after two young children. You can find her on Twitter as @AliceOKeeffe.

This article first appeared in the 15 July 2013 issue of the New Statesman, The New Machiavelli

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The Chancellor’s furniture gaffe is just the latest terrible Tory political analogy

Philip Hammond assumes everyone has at least a second home.

“Right. Got to sort out Brexit. Go on the radio to avoid questions about it and all that. But first of all, let me work out where I’m going to put the ottoman and the baby grand. Actually, maybe I’ll keep them in one of my other properties and leave a gap in my brand new one for a bit, just to get a feel for the place. See where everything will fit in after I’ve grown familiar with the space. Bit of pre-feng shui,” mused the Chancellor. “What?”

These were Philip Hammond’s precise words on BBC Radio 4’s Today programme this morning. OK, I’ve paraphrased. It was a pouffe, not an ottoman. But anyway, he seemed to believe that the metaphor for Brexit we would most relate to is the idea of buying a second, or another, home.

“When you buy a house, you don’t necessarily move all your furniture in on the first day that you buy it,” he reasoned with the presenter.

Which, of course, you do. If you’re a normal person. Because you’ve moved out of your former place. Where else is your furniture going to go?

Rightly, the Chancellor has been mocked for his inadvertent admission that he either has an obscene amount of furniture, or real estate.


But Hammond is not alone. Terrible political analogies – particularly household metaphors – are a proud Tory tradition that go back a long way in the party’s history.

Here are some of the best (worst) ones:

David Cameron’s Shredded Wheat

When Prime Minister, David Cameron tried to explain why he wouldn’t stand for a third term with a cereal metaphor. “Terms are like Shredded Wheat. Two are wonderful, but three might just be too many.”

It’s a reference to an old advertising slogan for the breakfast staple, when it came in big blocks rather than today’s bite-sized chunks. It turned into a bit of a class thing, when it emerged that Shredded Wheat had been served in Eton’s breakfast hall when Cameron was a schoolboy.

Boris Johnson’s loose rugby ball

When asked if he wants to be Prime Minister, Boris Johnson said “no” the only way he knows how – by saying “yes” via a rugby metaphor:

“If the ball came loose from the back of the scrum, which it won’t of course, it would be a great, great thing to have a crack at.”

George Osborne’s credit card

In a number of terrible household analogies to justify brutal cuts to public services, the then chancellor compared the budget deficit to a credit card: “The longer you leave it, the worse it gets.” Which, uh, doesn’t really work when the British government can print its own money, increase its own revenue anytime by raising taxes, and rack up debt with positive effects on growth and investment. A bit different from ordinary voters with ordinary credit cards. But then maybe Osborne doesn’t have an ordinary credit card…

Michael Gove’s Nazis

In the run-up to the EU referendum, the Brexiteer and then Justice Secretary Michael Gove compared economic experts to Nazis:

“Albert Einstein during the 1930s was denounced by the German authorities for being wrong and his theories were denounced, and one of the reasons of course he was denounced was because he was Jewish.

“They got 100 German scientists in the pay of the government to say that he was wrong and Einstein said: ‘Look, if I was wrong, one would have been enough’.”

Gove had to apologise for this wholly inappropriate comparison in the end.

Iain Duncan Smith’s slave trade

Another terrible historical evocation – the former Work & Pensions Secretary Iain Duncan Smith compared the Tories’ “historic mission” to reform welfare and help claimants “break free” to the work of anti-slavery campaigner William Wilberforce:

“As Conservatives, that is part of our party’s historic mission. Just look at Wilberforce and Shaftesbury: to put hope back where it has gone, to give people from chaotic lives security through hard work, helping families improve the quality of their own lives.”

Boris Johnson’s Titanic

A rather oxymoronic use of the adjective “titanic” from Johnson, when he was discussing the UK leaving the EU: “Brexit means Brexit and we are going to make a titanic success of it.”

I prefer the more literal reading of this from Osborne, who was present when Johnson made the remark: “It sank.”

Anoosh Chakelian is senior writer at the New Statesman.

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