The animal onesie: the fluffy scourge of Generation Y

Adults, myself included, are regressing to childhood - moving back in with their parents, job-hunting in between porn-viewing sessions and eating bowls of Frosties for dinner. Who could blame us?

Even as a ten-year-old, I couldn’t stand fancy dress. One World Book Day, where primary school children dress as their favourite literary characters, I loopholed my way out of wearing a humiliating Harry Potter costume by writing Ellie; a two-page semi-autobiographical novella. I went to school that day dressed as the book’s protagonist: me. The last Halloween costume I wore (2011) was similarly half-arsed. I scribbled the Euro symbol onto a white shirt in permanent marker and told everyone at the party I’d come as failing currency.

But grown-up fancy dress is no longer purely the stuff of stag nights and themed parties. It’s seeping into everyday life with the insidiousness of something truly sinister. I’m referring to the fluffy scourge of Generation Y; the animal onesie.

In recent years, my fellow twenty-somethings have taken to dressing as cuddly fauna. Pandas, giraffes, monkeys, foxes – one-piece suits shaped like all of these critters can be seen covering a young person near you. They wear them everywhere from parties to nights out, to lying comatose on the sofa in front of Deal or No Deal. So ubiquitous is the animal onesie that I wouldn’t look twice if I were stuck behind a human kangaroo at the Sainsbury’s checkout, or fighting for bar space with a set of badgers. In fact, I recently spent a train journey tightly engulfed by a sweaty-crotched tedium of humans dressed as the contents of London Zoo.

As a recent Time cover story reminded everyone, millennials are widely disliked by older generations. They call us lazy, they call us entitled, they call us mollycoddled. The animal onesie brazenly confirms that we are all of these things and more. From Thatcher to Britain’s Got Talent, a great number of socio-economic factors have paved the turd-strewn way for my generation. These various obstacles have resulted in what’s been referred to by many as prolonged adolescence. Adults, myself included, are moving back in with their parents, job-hunting in between porn-viewing sessions and eating bowls of Frosties for dinner. Who could blame us? The graduate job market looks like a recently-flushed toilet. (Yes, yes, I know, but at least if it were un-flushed there’d be something in it). And there’s one bear/rabbit/chicken-shaped item of clothing that so neatly encapsulates the pathos of the situation.

Wearers of animal onesies are resigning themselves to the overgrown child stereotype. This isn’t even prolonged adolescence; it’s prolonged infancy. When a person in his or her twenties puts on a rabbit costume, they’re saying: “I give up.” Nihilists with bunny ears are collectively curling into the foetal position and jamming their thumbs firmly into their mouths. No act could be more submissive, more docile, more supine.

Admittedly, I’ve flirted with the idea of buying an animal onesie myself. One afternoon in bed, my eyes glued to an episode of Here Comes Honey Boo Boo, while periodically shovelling Haribo Tangfastics down my throat, I thought to myself: “What could make this better?” My conclusion? Being dressed as a giraffe. As my cursor hovered over the “add to basket” icon of an online animal onesie shop, I had an epiphany. It was this: “Margolis, you suck.”

When I nearly bought that animal onesie, I was about to contribute to a generation-dooming stereotype. Not only this, but I also ventured dangerously close to the realm of kookiness. Kookiness – that self-conscious, wide-eyed, nail-biting effort to be “different” and, oh God I hate this word… “quirky”. This brand of cutesy, pseudo self-deprecating, supposed originality touted by the likes of zany (ugh) actress Zooey Deschanel is yet another element of the zeitgeist that badly needs exorcising.

Just consider this: animal onesies are the opposite of funny. They’re so unfunny, in fact, they make me want to stick kebab skewers in my ears. They’re malevolence with a bushy tail. And, for the love of all that’s holy, please stop taking pictures of people in them. They’re not “genius”, they’re grown-ups pretending to be hilarious squirrels in a land where you can pay off your mortgage in fondant fancies. Stop encouraging them.

But grown-up fancy dress is no longer purely the stuff of stag nights and themed parties. Photograph: Getty Images.

Eleanor Margolis is a freelance journalist, whose "Lez Miserable" column appears weekly on the New Statesman website.

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Four times Owen Smith has made sexist comments

The Labour MP for Pontypridd and Jeremy Corbyn’s Labour leadership rival has been accused of misogynist remarks. Again.

2016

Wanting to “smash” Theresa May “back on her heels”

During a speech at a campaign event, Owen Smith blithely deployed some aggressive imagery about attacking the new Prime Minister. In doing so, he included the tired sexist trope beloved of the right wing press about Theresa May’s shoes – her “kitten heels” have long been a fascination of certain tabloids:

“I’ll be honest with you, it pained me that we didn’t have the strength and the power and the vitality to smash her back on her heels and argue that these our values, these are our people, this is our language that they are seeking to steal.”

When called out on his comments by Sky’s Sophy Ridge, Smith doubled down:

“They love a bit of rhetoric, don’t they? We need a bit more robust rhetoric in our politics, I’m very much in favour of that. You’ll be getting that from me, and I absolutely stand by those comments. It’s rhetoric, of course. I don’t literally want to smash Theresa May back, just to be clear. I’m not advocating violence in any way, shape or form.”

Your mole dug around to see whether this is a common phrase, but all it could find was “set back on one’s heels”, which simply means to be shocked by something. Nothing to do with “smashing”, and anyway, Smith, or somebody on his team, should be aware that invoking May’s “heels” is lazy sexism at best, and calling on your party to “smash” a woman (particularly when you’ve been in trouble for comments about violence against women before – see below) is more than casual misogyny.

Arguing that misogyny in Labour didn’t exist before Jeremy Corbyn

Smith recently told BBC News that the party’s nastier side only appeared nine months ago:

“I think Jeremy should take a little more responsibility for what’s going on in the Labour party. After all, we didn’t have this sort of abuse and intolerance, misogyny, antisemitism in the Labour party before Jeremy Corbyn became the leader.”

Luckily for Smith, he had never experienced misogyny in his party until the moment it became politically useful to him… Or perhaps, not being the prime target, he simply wasn’t paying enough attention before then?

2015

Telling Leanne Wood she was only invited on TV because of her “gender”

Before a general election TV debate for ITV Wales last year, Smith was caught on camera telling the Plaid Cymru leader that she only appeared on Question Time because she is a woman:

Wood: “Have you ever done Question Time, Owen?”

Smith: “Nope, they keep putting you on instead.”

Wood: “I think with party balance there’d be other people they’d be putting on instead of you, wouldn’t they, rather than me?”

Smith: “I think it helps. I think your gender helps as well.”

Wood: “Yeah.”

2010

Comparing the Lib Dems’ experience of coalition to domestic violence

In a tasteless analogy, Smith wrote this for WalesHome in the first year of the Tory/Lib Dem coalition:

“The Lib Dem dowry of a maybe-referendum on AV [the alternative vote system] will seem neither adequate reward nor sufficient defence when the Tories confess their taste for domestic violence on our schools, hospitals and welfare provision.

“Surely, the Liberals will file for divorce as soon as the bruises start to show through the make-up?”

But never fear! He did eventually issue a non-apology for his offensive comments, with the classic use of “if”:

“I apologise if anyone has been offended by the metaphorical reference in this article, which I will now be editing. The reference was in a phrase describing today's Tory and Liberal cuts to domestic spending on schools and welfare as metaphorical ‘domestic violence’.”

***

A one-off sexist gaffe is bad enough in a wannabe future Labour leader. But your mole sniffs a worrying pattern in this list that suggests Smith doesn’t have a huge amount of respect for women, when it comes to political rhetoric at least. And it won’t do him any electoral favours either – it makes his condemnation of Corbynite nastiness ring rather hollow.

I'm a mole, innit.