Making your employees wear a uniform is trying to blend them into sameness and insignificance

Stay strong, women of Virgin: no one should have the power to dictate your underwear, says Sarah Ditum.

A uniform might convey authority or it might be the costume of the subclass, but what’s important is that it marks the wearer as the member of a caste rather than an individual. Still, even for an outfit designed to depersonalise, it’s a bit much for it to show off your tits, which is why Virgin rail’s female staff are digging their heels in over a uniform redesign that involves a strikingly see-through blouse

They’re “cheap and nasty”, complained one Virgin employee. Virgin has countered with an offer of twenty quid for staff members to spend on “suitable undergarments”, which presumably means a red bra and leaves the women of Virgin in exactly the same position: your lingerie might not be visible, but thanks to the publicity, everyone on board will know that under the blouse is something in an unprofessional shade of scarlet.

One of the problems with uniforms is that the people who design them so rarely have to wear them, and often simply being someone who wears a uniform makes you someone whose opinion is unlikely to be sought. Some of course show your devotion to a proud vocation: the doctor’s white coat, the blue nurse’s tunic, the soldier’s fatigues. But there are more cases which match justice secretary Grayling’s wheeze of putting new prisoners in a uniform: these costumes blur their wearers into sameness and insignificance, making the weakest even easier to spot.

My only brushes with uniform wearing have involved bottom-of-the-heap jobs in the service industry, and putting the costume on always involved putting off a certain amount of my dignity. Working in the Co-op required a royal blue tabbard over a polyester blouse decorated with fetching sprays of stylised yellow and red florals. I’d delay the moment of putting it on until as close to the beginning of my shift as I could manage, because once it was on, I became property of the shop and every customer had a claim on you. 

I’m fairly sure that one of the regulars had only a dim idea that there were many girls all dressed in the same outfit: he seemed to expect the check-out staff to have some kind of race memory, possibly bonded within our synthetic fibres, of whether he did or did not possess a Dividend Card. (And, incredibly rude man of Oakham, I knew you didn’t! I just kept asking because you were such a jerk about it!)

Out of the sameness, me and my friends developed a sort of perverse pride in finding ways to subvert the petrochemical nightmare of our outfits. Getting a tabbard that fitted was the highest goal of the stylish customer service assistant, and every delivery of new uniform would be fallen on furiously by teenage girls desperate to walk off with the sacred size 10. If you did really well for yourself, you might even scrounge up a spare so you wouldn’t have to serve each shift wearing yesterday’s spillage. 

Then, by taking a bit of licence with the poppers, you could wrangle the uniform into a vaguely feminine shape, and bit of skilled sweeping would produce whatever kind of ponytail had been deemed the style of aisle six that week. This stuff mattered, and that is perennial weakness of the uniform that someone doesn’t want to wear: it provides a template for subversion, a canvas on which small deviations have disproportionate power. Me and my check-out sorority knew this particularly because were only just out of school, where we’d had plentiful opportunity to practise fine gradations of skirt length and tie-knots. But no one should have to tolerate a higher power dictating their foundation garments. Women of Virgin rail, stay strong in your quest for a heavier weave.

A worker stands at the tills of the world's largest McDonalds, in London. Photograph: Getty Images

Sarah Ditum is a journalist who writes regularly for the Guardian, New Statesman and others. Her website is here.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.