Are Playboy bunnies feminism’s biggest paradox?

If modern feminism is about freedom of expression, then there’s nothing wrong with choosing to be viewed as a sexual object.

Sara, Hana and Aree have pretty different interests. Sara is a trainee psychotherapist who dreams of running a holistic therapy centre, Hana manages her own cupcake business but hopes to move into event planning and Aree recently graduated with a degree in Accounting and Management. But they have one thing in common. Every day, they dress up as sexy bunnies and hop on the bus to work at the Playboy Club on Old Park Lane.

“Everyone thinks we’re strippers,” Hana tells me. “But, realistically, when I come to work I’m covered from my shoulders to my toes so I’m probably wearing more than I would on a night out back home in Belfast.”

It’s not a convincing argument from a woman who’s wearing nothing more than a leotard and a pair of tights (sorry, two pairs of tights; multiple pairs apparently stop your legs wobbling), but it’s easy to understand how Hana’s grown tired of defending her job. Hana works as a valet bunny, which means she serves drinks in the Players’ Bar upstairs. When she’s working, she’s not allowed to sit down, she can’t tell anyone her surname and she’s forbidden from dating members. The same rules apply to Sara and Aree, who work as a VIP host and croupier bunny respectively.

“People know the rules before they come in,” says Sara. “You can look, but you can’t touch. It’s as simple as that.” And if someone did touch? “They’d be asked to leave.”

And quite right too. Sara goes on to explain that every bunny undergoes rigorous self-defense training before taking up a job at the Club; something she seems proud of, but I can’t help but think is unnecessary. These women aren’t war reporters. They’re not working on dangerous territory. They’re serving drinks and dealing cards in a £12,000 a year members’ bar. However rarely they have to use their self-defence skills, and they claim not to have ever needed them, it seems like a self-fulfilling prophecy. If you wear high heels, a leotard and bunny ears and hang around with drunk men, they’re probably going to touch you. It doesn’t mean you shouldn’t do it, but it does mean you should be aware of the reaction you’re provoking.

Back in the Sixties, when the first Playboy Club was launched in Chicago, Hugh Hefner was, rightly or wrongly, the poster boy of women’s sexual and economic freedom. This is because he employed women at a time when they struggled to get jobs. Nowadays, though, sexual inequality doesn’t exist to the same degree. I’m not undervaluing the work the bunnies do (they have to go though basic Mandarin and Arabic training, and what these girls don’t know about cocktails isn’t worth knowing), but isn’t dressing up as a rabbit for a living a bit, well, degrading?

A Bunny Girl croupier spins the roulette wheel at the London Playboy Club, 20 December 1967. Photograph: Getty Images

The girls have two answers. First, they tell me that 40 per cent of the Club’s members are women. This is basically the same as claiming you’re not racist because you’ve got a black friend. Secondly, they tell me that the Club has a long history of employing its retired bunnies behind the scenes. To understand this, I’m told, I have to hear about the recruitment process.

After filling out an application form online, wannabe bunnies are invited to a recruitment day at the Club. This day has a GCSE Drama vibe. There are team building exercises, group questions and one-on-one interviews. Typically, of every 60 girls who show up to a recruitment day, three are hired. Yes, they’re looking for natural beauty. Yes, they’re looking for past experience. But they’re also looking for something more: longevity.

Take Aree, for example, who dreams of becoming a deal inspector. Trainee croupier bunnies work first at London’s other casinos, where they spend six weeks on roulette training and two on blackjack. They’re given times tables for homework every night. Only after completing the training can they start work at the Playboy Club.

When Aree retires, which she predicts will be within five to ten years, she’ll hang up her bunny ears and apply for a behind-the-scenes job at the Club. Her dreams of becoming a deal inspector will, in all likelihood, be realised.

“A lot of the bunnies who started work here have moved onto into deal inspector or cash desk positions,” explains Sara. “There is room to forge a career out of every area of the Club. Bunny Jess moved into food and beverage management after working as a valet bunny. It is possible, if you want to stay.”

Hana has similar ambitions. “I definitely want to be here in ten years time. I have always wanted to be an event coordinator at the Playboy Mansion. Now I’m here, I just want to keep moving up through the company. That’s just not a prevalent culture in a lot of other companies.”

This, I suppose, is the answer I was looking for. In the Sixties, when women found it difficult to get jobs the Playboy Club employed them. Now that it’s difficult to keep hold of jobs, the Playboy Club offers long-term employment opportunities. A career that places importance on attractiveness is always going to raise eyebrows among feminists. But these girls are pretty, they’re smart and they’ve got more job security than me, so power to them. 

Playboy bunnies in 2011, before the launch of the new Playboy Club in Mayfair. Photograph: Getty Images

Tabatha Leggett is a freelance journalist who has been published in GQ and VICE and on the London Review of Books blog and Buzzfeed.com.

Getty
Show Hide image

Why is it called Storm Doris? The psychological impact of naming a storm

“Homes being destroyed and lives being lost shouldn’t be named after any person.”

“Oh, piss off Doris,” cried the nation in unison this morning. No, it wasn't that everyone's local cantankerous old lady had thwacked our ankles with her stick. This is a different, more aggressive Doris. Less Werther’s, more extreme weathers. Less bridge club, more bridge collapse.

This is Storm Doris.

A storm that has brought snow, rain, and furious winds up to 94mph to parts of the UK. There are severe weather warnings of wind, snow and ice across the entire country.

But the real question here is: why is it called that? And what impact does the new Met Office policy of naming storms have on us?

Why do we name storms?

Storm Doris is the latest protagonist in the Met Office’s decision to name storms, a pilot scheme introduced in winter 2015/16 now in its second year.

The scheme was introduced to draw attention to severe weather conditions in Britain, and raise awareness of how to prepare for them.

How do we name storms?

The Name our Storms initiative invites the public to suggest names for storms. You can do this by tweeting the @metoffice using the #nameourstorms hashtag and your suggestion, through its Facebook page, or by emailing them.

These names are collated along with suggestions from Met Éireann and compiled into a list. These are whittled down into 21 names, according to which were most suggested – in alphabetical order and alternating between male and female names. This is done according to the US National Hurricane Naming convention, which excludes the letters Q, U, X, Y and Z because there are thought to be too few common names beginning with these letters.

They have to be human names, which is why suggestions in this list revealed by Wired – including Apocalypse, Gnasher, Megatron, In A Teacup (or Ena Tee Cup) – were rejected. The Met Office received 10,000 submissions for the 2016/17 season. According to a spokesperson, a lot of people submit their own names.

Only storms that could have a “medium” or “high” wind impact in the UK and Ireland are named. If there are more than 21 storms in a year, then the naming system starts from Alpha and goes through the Greek alphabet.

The names for this year are: Angus (19-20 Nov ’16), Barbara (23-24 Dec 2016), Conor (25-26 Dec 2016), Doris (now), Ewan, Fleur, Gabriel, Holly, Ivor, Jacqui, Kamil, Louise, Malcolm, Natalie, Oisín, Penelope, Robert, Susan, Thomas, Valerie and Wilbert.

Why does this violent storm have the name of an elderly lady?

Doris is an incongruous name for this storm, so why was it chosen? A Met Office spokesperson says they were just at that stage in their list of names, and there’s no link between the nature of the storm and its name.

But do people send cosy names for violent weather conditions on purpose? “There’s all sorts in there,” a spokesperson tells me. “People don’t try and use cosy names as such.”

What psychological impact does naming storms have on us?

We know that giving names to objects and animals immediately gives us a human connection with them. That’s why we name things we feel close to: a pet owner names their cat, a sailor names their boat, a bore names their car. We even name our virtual assistants –from Microsoft’s Clippy to Amazon’s Alexa.

This gives us a connection beyond practicality with the thing we’ve named.

Remember the response of Walter Palmer, the guy who killed Cecil the Lion? “If I had known this lion had a name and was important to the country or a study, obviously I wouldn’t have taken it,” he said. “Nobody in our hunting party knew before or after the name of this lion.”

So how does giving a storm a name change our attitude towards it?

Evidence suggests that we take it more seriously – or at least pay closer attention. A YouGov survey following the first seven named storms in the Met Office’s scheme shows that 55 per cent of the people polled took measures to prepare for wild weather after hearing that the oncoming storm had been named.

“There was an immediate acceptance of the storm names through all media,” said Gerald Fleming, Head of Forecasting at Met Éireann, the Irish metereological service. “The severe weather messages were more clearly communicated.”

But personalising a storm can backfire. A controversial US study in 2014 by PNAC (Proceedings of the National Academy of Sciences) claimed that hurricanes with female names lead to higher death tolls – the more “feminine” the name, like Belle or Cindy, the higher the death toll. This is not because female names are attached to more severe storms; it is reportedly because people take fewer steps to prepare for storms with names they perceive to be unintimidating or weak.

“In judging the intensity of a storm, people appear to be applying their beliefs about how men and women behave,” Sharon Shavitt, a co-author of the study, told the FT at the time. “This makes a female-named hurricane . . . seem gentler and less violent.”

Names have social connotations, and affect our subconscious. Naming a storm can raise awareness of it, but it can also affect our behaviour towards it.

What’s it like sharing a name with a deadly storm?

We should also spare a thought for the impact sharing a name with a notorious weather event can have on a person. Katrina Nicholson, a nurse who lives in Glasgow, says it was “horrible” when the 2005 hurricane – one of the fifth deadliest ever in the US – was given her name.

“It was horrible having something so destructive associated with my name. Homes being destroyed and lives being lost shouldn’t be named after any person,” she tells me over email. “I actually remember at the time meeting an American tourist on a boat trip in Skye and when he heard my name he immediately linked it to the storm – although he quickly felt guilty and then said it was a lovely name! I think to this day there will be many Americans who hate my name because of it.”

Anoosh Chakelian is senior writer at the New Statesman.