How to "flaunt" it: A brief guide to baby bumps

You don't just go about your life when you're pregnant. You "debut" your bump, and then "flaunt" it.

Baby bump: a stomach swollen to beyond its usual size due to the presence of a fetus. Precise size of bump will vary, dependent on age of fetus, genetic heritage of stomach owner and sheer bloody randomness. And, um, that’s about it as far as baby bumps are concerned, only that’s not saying much. So here are some further facts I’ve compiled, mainly out of annoyance at all the inexplicable admiration that the Duchess of Cambridge is getting merely for having a small one:

  • If you are famous, it is not possible merely to go out and about while in possession of a bump. You “debut” said bump, then “flaunt” it. To be fair, you might then go on to do a nude magazine cover with arms “tastefully” covering your tits but at this point why not? Might as well be hung for a sheep as a lamb.
  • Small bumps are, generally, good.* For instance, if you’re the Kate Middleton-as-was it’s really classy. Reporters can’t shut up about how petite it is, with the Express claiming that Kate “will be the envy of many pregnant women as she’s still modelling a tiny figure despite being six months gone”. Meanwhile reality TV star Kim Kardashian “blooms”, that is to say she is distastefully large. So too are Jessica Simpson, Lara Stone and “Channing Tatum’s wife Jenna Dewan” – pregnant porkers, one and all. Bet William’s relieved he didn’t pick one of them to produce his heir.
  • It is possible to “dress” a baby bump. For instance, in this picture Kate has dressed her bump in a “gorgeous blue cocktail dress”. Unfortunately she’s ended up having to put the rest of herself in it as well – meaning it doesn’t look any different from just her wearing a dress – but it’s the thought that counts, at least until they develop invasive intra-uterine styling.
  • Alongside housing a fetus, one of the main purposes of a baby bump is for use in advertisements for body lotion and financial services. Or any other advertisement seeking comic effect via the owner of a bump grumpily demanding rubbish food combinations in the early hours of the morning.
  • Once you have a baby bump, you are public property in a way that you weren’t previously. People will smile benevolently, even take the liberty of patting your stomach. It’s annoying, yes, but worth remembering that those who beam at you on the bus one week will be glaring at you the next if you dare to stagger on with a screaming newborn. So you still have to “enjoy” it while you can.
  • Baby bumps can be used for making political statements. You could write “100% pro-choice” on yours. Or “future anarchist leader”. Or you could just put “baby on board”, “under construction” and/or “it started with a kiss”. But know that I will judge you for it.
  • Once a baby is born, a baby bump becomes part of what is known as “baby weight” i.e. that weird, liminal fat that clings to a woman’s post-pregnancy body but isn’t really her. According to Grazia, you can “get rid of your post-baby mum tum with the Gowri Wrap […] an elasticated corset that helps restore your pre-pregnancy stomach” and costs £75. Or you can just not. Personally I’d recommend not.

So those are my baby bump facts. Personally I miss having one but do appreciate the whole “being able to lie on your own stomach” thing. And also the “being able to get drunk” thing. And there’s also the “having the actual children around” thing. So yes. Swings and roundabouts, really.

*Small bumps are sometimes rubbish and a sign that you’re a bad mother who’s not taking care of herself aka her baby (see Kate Moss)

This post first appeared on Glosswitch's blog here

The Duchess of Cambridge "flaunting" her bump while John Bishop tries to plant a tree. Photograph: Getty Images

Glosswitch is a feminist mother of three who works in publishing.

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BHS is Theresa May’s big chance to reform capitalism – she’d better take it

Almost everyone is disgusted by the tale of BHS. 

Back in 2013, Theresa May gave a speech that might yet prove significant. In it, she declared: “Believing in free markets doesn’t mean we believe that anything goes.”

Capitalism wasn’t perfect, she continued: 

“Where it’s manifestly failing, where it’s losing public support, where it’s not helping to provide opportunity for all, we have to reform it.”

Three years on and just days into her premiership, May has the chance to be a reformist, thanks to one hell of an example of failing capitalism – BHS. 

The report from the Work and Pensions select committee was damning. Philip Green, the business tycoon, bought BHS and took more out than he put in. In a difficult environment, and without new investment, it began to bleed money. Green’s prize became a liability, and by 2014 he was desperate to get rid of it. He found a willing buyer, Paul Sutton, but the buyer had previously been convicted of fraud. So he sold it to Sutton’s former driver instead, for a quid. Yes, you read that right. He sold it to a crook’s driver for a quid.

This might all sound like a ludicrous but entertaining deal, if it wasn’t for the thousands of hapless BHS workers involved. One year later, the business collapsed, along with their job prospects. Not only that, but Green’s lack of attention to the pension fund meant their dreams of a comfortable retirement were now in jeopardy. 

The report called BHS “the unacceptable face of capitalism”. It concluded: 

"The truth is that a large proportion of those who have got rich or richer off the back of BHS are to blame. Sir Philip Green, Dominic Chappell and their respective directors, advisers and hangers-on are all culpable. 

“The tragedy is that those who have lost out are the ordinary employees and pensioners.”

May appears to agree. Her spokeswoman told journalists the PM would “look carefully” at policies to tackle “corporate irresponsibility”. 

She should take the opportunity.

Attempts to reshape capitalism are almost always blunted in practice. Corporations can make threats of their own. Think of Google’s sweetheart tax deals, banks’ excessive pay. Each time politicians tried to clamp down, there were threats of moving overseas. If the economy weakens in response to Brexit, the power to call the shots should tip more towards these companies. 

But this time, there will be few defenders of the BHS approach.

Firstly, the report's revelations about corporate governance damage many well-known brands, which are tarnished by association. Financial services firms will be just as keen as the public to avoid another BHS. Simon Walker, director general of the Institute of Directors, said that the circumstances of the collapse of BHS were “a blight on the reputation of British business”.

Secondly, the pensions issue will not go away. Neglected by Green until it was too late, the £571m hole in the BHS pension finances is extreme. But Tom McPhail from pensions firm Hargreaves Lansdown has warned there are thousands of other defined benefit schemes struggling with deficits. In the light of BHS, May has an opportunity to take an otherwise dusty issue – protections for workplace pensions - and place it top of the agenda. 

Thirdly, the BHS scandal is wreathed in the kind of opaque company structures loathed by voters on the left and right alike. The report found the Green family used private, offshore companies to direct the flow of money away from BHS, which made it in turn hard to investigate. The report stated: “These arrangements were designed to reduce tax bills. They have also had the effect of reducing levels of corporate transparency.”

BHS may have failed as a company, but its demise has succeeded in uniting the left and right. Trade unionists want more protection for workers; City boys are worried about their reputation; patriots mourn the death of a proud British company. May has a mandate to clean up capitalism - she should seize it.