Why have we allowed this unmitigated football gluttony?

The lesson of the "they've paid 62 quid a ticket" linesman: there will be no dissent in sport's plutocratic playground.

After witnessing Arsenal once again succumb to one of the Premier League's many sporting mafias, this time Man City - whose trademark is a uniquely tacky blend of conspicuous consumption with the sprinkling of a Middle Eastern business despot's Midas touch, and whose team resembles a crudely assembled professional footballer human centipede, stuck together with molten bullion and the harvested tears extracted from the children of less financially well endowed clubs, clubs unable to compete within a financial nuclear arms race that seeks to accumulate the best footballer human capital on the planet…but I digress - a symbolic media event occurred.

A post match video soon emerged of a blasphemous linesman, John Brooks, angering the plutocratic gatekeepers of football's money cult. His crime? Merely bearing witness to an empirical reality: that away fans had paid 62 quid for the privilege of the ball-centred spectacle, and that players would be better off spending time celebrating with them than with himself, a humble linesman.

This is hard to deny. A 2011 study by Dave Boyle for the High Pay Centre found that the cheapest ticket to watch Manchester United in 1989 cost £3.50 – with a Liverpool ticket costing £4 and Arsenal £5. Adjusted for inflation, those tickets would still have been under £10 in 2011. Instead they went up between 700 per cent and 1,025 per cent, or as one senior Premier League club executive morally pronounced, "we maximise every seat for the highest amount we can get". So there! Yet as soon as the media latched on to the linesman video, the evident implication even as they silently relayed the footage without commentary was clear; the linesman's words were an underhanded attack on money in football. The response to this "transgression" by football's financial demigods was depressingly predictable.

After seeing the video I tweeted:

"This linesman is a hero, although I can't help but think he might take a figurative bullet for this comment..."

And sure enough, the next day or so, with horrible inevitability, the Sun's headline read:

"62 pound lino axed - The Professional Game Match Officials Limited removed the assistant from the third round clash at the Hawthorns and replaced him..."

So first of all praise be to Funnell, I am Nostradamus reincarnate. But secondly, how marvellous that the lino John Brooks, a man actually employed to uphold fairness and competition in the game, is effectively sacked for merely alluding to a commonly recognised injustice - obscene ticket prices - within the un-mucked-out zoo that football has become. In the aftermath to the incident it was widely reported by Sky Sports, the Sun and the Guardian that John Brook had been stood down for his next fixture as “punishment” for his remarks. Yet in the days that followed the organisation Professional Game Match Officials (PGMO) claimed it wasn’t a “punishment” but was to remove him from the limelight because he's young. This excuse is dubious at best. Why is it necessary to remove a linesman from the limelight who has expressed a popular sentiment? Fear of abusive praise from cash strapped fans? Does a linesman who possesses a disinclination for high ticket prices pose a threat to impartiality in his adjudicating? More over, if this linesman can’t handle the limelight, then why is he employed by the Premier League to work in some of most toxic pressure cooker situations on the planet?

So naturally, who were the finders of this biggest scoop since the Pentagon Papers and Watergate? Of course, none other than Sky Sports, who dutifully picked up on the story in their vintage shit stirrer style, jabbing their cameras and microphones in to the private post match formalities like an unauthorised colonoscopy and discovering the offending utterances. After all, this is Sky's self-ordained role in football. They've funded the games inglorious decline in to financial obscenity, pumping it full of coinage like a foie gras goose with all the predictable undesirable consequences: arsehole egomaniacal footballers, terrible ostentatious hair styles, diving and of course, most fundamentally, the cleansing of historically working class communities which originally gave football a soul and sense of meaning. Such folk are now priced out of stadiums, or bankrupted for the pleasure, due to a combination of the Premiers League's documented End Game: to open football to the middle classes, coupled with exponential rises in players wages that demand increased ticket revenues. This trend was set in motion by the authorisation of unrelenting competition in the player market (no wage caps) and endless increases in TV rights payments, which allows players to plead "please sir, I want some more" year after year. The Premier League has essentially, insidiously, presided over football shape shifting in to an unregulated wild west to fill the troths of the rich and, as is custom, human solidarity and general decency are the first victims to fall. After all, the premier league themselves have stated that they are "an association of interests" (financial) who have allegiance to "shareholders". So thanks SKY and the Premier League - two thumbs up.

Yet this is completely consistent within our paradigm of "the market is inherently good" in which any squalid outcome, no matter how much it self evidently offends our better judgements as sentient beings, is not only correct, but holy and inevitable. The market has spoken, Allah, Rand, Thatcher, Reagan, Greenspan be praised! Now, as the grotesque spectacle unfolds in front of us all - with Harry Redknapp only this week describing football agents parasitic behaviour as reminiscent of "gang warfare" - Sky skip around gleefully like Willy Wonka directing his own big budget porno. Sky document the decadent carnage they've helped to unleash on a handheld camera, then audaciously sell a self created scandal involving a linesman acknowledging high ticket prices (therefore their enemy) like fish food to the dribbling (and once again paying) masses via their sister news outlets. Thus Sky is the ultimate self-sustaining profit shit machine and make no mistake, despite the economic apologists protestations, football is worse for it, just ask John Brooks.

My nostalgia for football's good old 'the grass was greener before Sky' aside, what does this case illustrate about sport and football today? For me it's simple; football's foundations are rotten from the saturation of the corrupting capital it's hooked to like a crack addict; it's incredibly undemocratic and its authorities are shockingly unaccountable and unrepresentative (The FA Council has only one female member for example). The whole purpose of the game now is unfettered subservience to profit making mechanisms and its self proclaimed right to endless growth by extracting from fans, one overpriced hotdog at a time. As such, dissent, even from an obscure linesman (who didn't strike me as a part time Socialist Worker seller) is unacceptable.  Yet his nonchalant ticket price reference was a symbolic affront to the financial monopolists and cronies that dictate and own the now ugly game. Too much is at stake for this kind of '62 quid a ticket' insubordination to stand and when real power structures in our society are challenged, however subtly  (in football or elsewhere) the consequences are swift and brutal. Because sympathetic sentiments lamenting the plundering of sports fans' wallets could feasibly lead to sustained protests, reform, revolution! Sparks have to be extinguished before they blow up the fireworks, and so the linesman got whacked JFK style; Sky's camera may as well have been a sniper rifle.

And yet none of this is at all surprising. A few weeks ago the respected American Sports hack, Dave Zirin, said on Democracy Now "sport is like a weather vane for the wider political and economic culture". He's right, and so sport serves as an early warning system for the rapid decay of our communities, who continue their unstoppable free fall in to the cold grasp of an unholy alliance between profiteers and their unaccountable apparatchiks they both breed and depend upon. We need to reclaim football and subject it to a little idea called 'direct democracy' (a little bit like the Germans) and stop privatised tyrannies holding the reigns to something that should belong to us all and rightly or not elicits so much emotion.

Even today as I finish this article I notice Britain's most radical revolutionary body, the UK Parliament, has released a document calling for measures in the spirit of what I’ve described. When parliament acknowledges there's a problem with something, you know it be must rotten and its reform probably should have occurred decades ago; the UK Parliament, the eternal sea anchor to any meaningful progressive change in anything.

But for allowing this unmitigated football gluttony we must look at ourselves. As an executive of Supporters Direct put it: "Clubs have continued to exploit this reservoir of goodwill, but we have to ask ourselves whether we're prepared to continue to allow that to happen." If we don't take ownership of our democracy in sport, the economy, or civil society, we tend to become owned by others. So we must ask ourselves, why do we collectively express false outrage at drug doping cheats, and yet wilfully turn a blind eye to the greatest sports enhancing drug of all, money? John Brooks speaks for us all and he should be defended as such.

Editor's note: this article originally included a quote from a former executive of Supporters Direct; it has been updated to include a more current perspective.

A young Manchester City supporter sits among the flags at The Etihad stadium in Manchester. Photograph: Getty Images
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.