Despite capitalism's best efforts, you can still have a meaningful Valentine’s Day

Amid the terrifying tat and horrible heartbreak, genuinely heartfelt gestures do still have a chance.

Valentine’s Day, with all its trials and tribulations, is surely at risk of a rebranding – and Singles Awareness Day, or SAD for short, has already been suggested. Ever since Chaucer and then capitalism upped the ante and transformed the religious feasting day into a commercial celebration of all things saccharine, the run-up to Valentine’s Day is always wrought with anxiety. Did you spend enough money, or not enough? Did you pick the right gift? Or, perhaps more depressingly, why are you alone after yet another year? Why don’t you have someone special to present with commercially-motivated, manufactured romance tat at a restaurant with uncomfortably close tables festooned in glittery heart-shaped confetti?

The mass genocide of roses, the polyester petals on the bed, and the admonitions by magazines to spend £400 on a new set of luxury lingerie as “a present for him” (but which presumably you wear) are all examples of how humanity throws itself forcefully into idiocy every time 14 February comes around. All too often, the date can turn the most soft-hearted romantic into the most hardened cynic, especially after years of being given the same teddy clutching a heart. By the time a woman is 25, it’s not uncommon for her to have a whole cupboard wherein they lurk like the murderers in some Valentine’s themed Nineties teen horror, just waiting, knife in hand, to go for the jugular. All this manufactured love certainly can be difficult to bear (sorry).

Could it be that, with so many clichés abounding, actual romance really is dead? Much has been made of the 7p Asda Smart Price card (the Asda Smart Price logo is emblazoned within a green heart, and inside the message reads: “My love for you is priceless!”), being a sign that romance is dead, but it seems more of a PR stunt than a genuine attempt to make V-Day affordable for all. Meanwhile, a New Zealand robot-themed card for computer science enthusiasts that states: “You’ve Downloaded My Heart” is actually quite sweet, and certainly more heartfelt than much of the tat on the high street. Indeed, one couple’s annual quest to present one another with the vilest cards that graphic design can offer always turns up some corkers. A mutual appreciation of ugly fonts – now that’s love, that is.

As far our own experiences of Valentine’s Day are concerned, they’ve been a bit of a mixed bag. Holly had her expectations crushed early, when her first serious boyfriend presented her with a “To My Husband” card for laughs and then split the bill with her over a Pizza Hut buffet. Meanwhile, her own sickeningly romantic and ridiculously expensive gift languished back in the car, only for it to be driven away by one of his drunk friends. Rhiannon, while living in Paris, found herself on a blind date with two identical twins that her Texan friend Amberley had met on Craigslist. The twins, who were somewhat diminutive in stature, took both girls to a boat on the Seine which turned out to be the venue for a traffic light party. Somewhat insultingly, both twins picked green, and Rhiannon went home, only to find a recent ex waiting outside her apartment in his car, reeking of Stella.

The best way to find out whether or not Valentine’s Day was as an unedifying experience as it has been for us was to ask the general public, who predictably responded in disgruntled droves. Leonie described her worst Valentine’s Day as being the time that “my ex couldn’t afford dinner so we went to McDonald’s. Both our cards were rejected (we were students). I cried with hunger.” Meanwhile, Eve recounts how, while working at Sainsbury’s, she received a card from a “chicken boy Dan”, whose identity still remains a mystery. Singletons complaining about receiving cards from their parents purporting to be from their pets were at fever pitch this year, although by far our favourite “joke card” anecdote came from Lauren, who said: “my sister sends me a card ‘from’ Les Dennis every year because I once kissed a picture of him aged 6.” We do love it when someone invests time and effort in mockery.

Alongside the hilariously eccentric there were also tales of heartbreak and woe. Rejection at an early age was a common theme, with rather a lot of romantics having had their efforts mocked and derided by crushes from their schooldays. Joseph said: “Thirteen-year-old me gave a girl a rose in the playground and said that I liked her. She threw it on the ground, stamped on it, and walked off.” Meanwhile, Georgie won the award for the most devastating realisation. Having had sex in a hotel room, her lover left to buy a bottle of wine. “He never came back,” she said. “I paid the bill. I later discovered he was married.” Illness was also common, with Captain Frantastic’s boyfriend “giving himself food poisoning from a badly reheated Gregg’s steak bake”, while Megan “went into anaphylaxis and spent the day in hospital after I had an allergic reaction to eating too many love hearts.” A contributor who wishes to remain anonymous because of their work with children said: “I decorated my bedroom like a garden and planned an indoor picnic. Took some acid when my boyfriend arrived, had a bad trip and cried until I passed out.”

Of course, there were also the fatal errors and misjudgements: the card which said “you mean everything to me” after a mere three days of being together, or the letter Louisa received “about how wonderful I am in many ways, but which signed off with a cockle-warming ‘and now that I’ve said all these things, maybe you’ll agree to anal?” Perhaps even more dispiriting was Stacey’s present of a biscuit which had once read “I’ll be your slave”. Unfortunately the “s” and the “e” had fallen off.

Then there’s the steam carpet cleaner offered as a present, or the 58p in coppers shoved inside the card. It’s difficult to know where to pitch your Valentine’s day gifts, as the advice is always changing (“giving something is better than giving nothing” has been replaced in 2013 with “the last thing she wants is cheap flowers”). In the media they’re seen as almost almost exclusively as the domain of the woman, with men complaining loudly about supposed female expectations. Yet the most successful Valentine’s Days we’ve heard of seem to be the ones which ignore corny tradition entirely and concentrate on who the person you love really is, whether that means a hamster given instead of chocolates, a snog in a grimy alley with your work colleague (Lorena and the gentleman in question are still together after 21 years) or the best friend who turned up to your job at Spud-u-like with a giant bouquet of roses (the New Statesman’s very own Laurie Penny.) All of which goes to show that, despite capitalism’s best efforts, the most important aspect of all remains the person performing the gesture, and the love you feel for them, whether it’s platonic, romantic, or your mum pretending to be your gerbil. Happy Valentine’s Day.

 

Did you spend too much on the gift? Are you alone for another year? V-Day is fraught with emotional problems. Photograph: Getty Images

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

Joe Raedle/Getty Images
Show Hide image

“Stop treating antibiotics like sweets”: the threat we face from antibioitic resistance

Currently, 700,000 people die per year from the resistance of microbes to medicine, and it is predicted that 10 million people will die per year by 2050.

Got a cold? Take some antibiotics. Feeling under the weather? Penicillin will patch you up. Or so the common advice goes. However, unless we start to rethink our dependency on antibiotics, a death every three seconds is the threat we potentially face from evolving resistance by microorganisms to the drugs. The stark warning was issued following a review which analysed the consequences we could face from needless administering of antibiotics.

The antimicrobial resistance (AMR) review was led by economist Jim O’Neill, who was tasked by the prime minister in 2014 with investigating the impact of growing resistance. Currently, 700,000 people die per year from the resistance of microbes to medicine, and the report predicts that 10 million people will die per year by 2050. An overwhelming global expense of $100trn will be the price to pay unless incisive, collaborative action is taken.

Antimicrobial resistance (as referred to in the title of the report) is an umbrella term for the resistance developed by microorganisms to drugs specifically designed to combat the infections they cause. Microorganisms include things such as bacteria, fungi, viruses and parasites. The report especially focused on the ramifications of increased resistance of microorganisms to anitbiotics.

Many medical procedures are dependent on the effectiveness of drugs such as antibiotics: treatments for cancer patients and antibiotic prophylaxis during surgeries, for example. All could be under threat by increased resistance. The continuing rise of resistant superbugs and the impotence of antibiotics would pose “as big a risk as terrorism”. A post-antibiotic world would spell dystopia.

Bacterial microbes develop resistance through evolutionary-based natural selection. Mutations to their genetic makeup are passed on to other bacteria through an exchange of plasmid DNA. Unnecessary prescriptions by doctors and inappropriate antibiotic usage by patients (such as half-finishing a course) also contribute. Over the years, a number of bacteria and viruses have found a way to counteract antibiotics used against them: E. Coli, malaria, tuberculosis and Staphylococcus aureus, to name a few.

The report employed the consultancy firms KPMG and Rand to undertake the analyses, and O’Neill outlines 10 different measures to tackle the issue. Key areas of focus include: global campaigns to expand public awareness, the upholding of financial and economic measures by pharmaceutical companies in the development of new medicines and vaccines as alternatives, greater sanitation to prevent infections spreading, and the creation of a Global Innovation Fund which will enable collective research.

O’Neill told the BBC:

“We need to inform in different ways, all over the world, why it’s crucial we stop treating our antibiotics like sweets. If we don’t solve the problem we are heading to the dark ages; we will have a lot of people dying. We have made some pretty challenging recommendations which require everybody to get out of the comfort zone, because if we don’t then we aren’t going to be able to solve this problem.”

In the foreword of the report, O’Neill states that over 1 million people have died from developing resistance since 2014. The urgency in tackling this issue is clear, which is why he has offered an incentive to companies to develop new treatments - a reward of more than $1 billion will be given to those who bring a successful new treatment to the market.

According to the report, the cost of successful global action would equate to $40bn over the next decade, which could result in the development of 15 new antibiotics. Small cuts to health budgets and a tax on antibiotics have been proposed as ways of achieving the financial quota for drug research.

Though the report has highlighted the severity of antibiotic resistance, some believe that the full extent of the matter isn’t sufficiently explored. O’Neill mentions that there are some secondary effects which haven’t been taken into account “such as the risks in carrying out caesarean sections, hip replacements, or gut surgery”. This suggests that alternative remedies should be found for non-surgical procedures, so that antibiotics aren’t made redundant in environments where they are most needed.

Since the analysis began in 2014, new types of resistance have surfaced, including a resistance to colistin, a drug which is currently used as a last-resort. Its affordability resulted in increased use, particularly as a component of animal feed, meaning greater opportunity for superbugs to develop resistance to even our most dependable of antibiotics.

Widespread drug resistance would prove to be a big issue for many charities tackling infections around the world. Dr Grania Bridgen from Médecins Sans Frontières told the BBC that the report addresses a “broad market failure”, which is important but isn’t enough.

Despite the mixed response to the report, it has had a seal of approval from the Wellcome Trust and the Department of Health. Speaking earlier this year, Chancellor George Osborne stated this issue “is not just a health problem but an economic one, too. The cost of doing nothing, both in terms of lives lost and money wasted, is too great, and the world needs to come together to agree a common approach.”

If antibiotics are to remain potent antidotes to infectious diseases in the future, we need to put a plan in motion now.